Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience. The website’s enhancements include a complete redesign of key product pages including the MINI Hardtop 2-Door and 4-Door models, MINI Convertible, MINI Cooper SE electric, MINI Countryman and MINI John Cooper Works lineups, as well as the page featuring all the MINI Special Editions. The site’s online shopping tools were also combined in the new “Shop @ Home” page for an easier research and purchase process at home.
The most significant upgrade to the site is the new BYO customization tool, optimized to meet current consumer needs and expectations in the vehicle buying process, and redesigned meticulously over the last six months to provide a best-in-class experience for car shopping. The BYO platform was designed to bring MINI customers together with dealers more quickly and efficiently, and to create a seamless and highly detail-oriented experience according to customers’ unique MINI preferences. It retains and refines several key features from the previous configuration platform, while adding entirely new features that streamline the experience for prospective MINI customers and make the overall customization process more engaging, simplified and enjoyable.
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