MINI USA Announces National MINI WTF Day

“We believe that MINI is the only car that comes standard with friends,” said Mike Peyton, Chief Motorer & Vice President, MINI of the Americas. “This initiative is designed to renew that friendly and welcoming spirit and show our MINI owners how many other MINI friends they have out on the road.”

The social and digital media campaign supporting National MINI WFT Day starts today, with the messaging to remain an important brand theme moving forward. The campaign was teased earlier this month on MINI USA’s social media handles by featuring actual social posts from owners showing their frustration with other owners not reciprocating the wave when waved upon.

“The wave is just another way of showing that while we’re all different, we’re even better together,” added Peyton. “MINI has always been a unique and iconic brand that welcomes and invites anyone and everyone into the community with a friendly wave and open arms.”

MINI WTF Day adds to a long list of community holidays and events, including MINI TAKES THE STATES, MINI Together and the new National Day of Motoring, that provide owners a nationwide, active and inclusive network for sharing their love for the drive and the MINI brand.

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